Gunpowder Irish Gin
St. Patrick's Day LinkNYC Video
Animated Video • Bunting Flags • T-Shirt
Gunpowder Irish Gin prides itself on making the ordinary extraordinary. PJ Rigney and The Shed Distillery are on a quest to fuse global botanicals with local Irish ones to create a special gin.
With St. Patrick's Day approaching, the brand decided to capitalize on the viewers of the parade in NYC. They requested an animation for LinkNYC, featuring the Gunpowder Irish Gin. In addition to the video, I worked on bunting flags and t-shirts which were also part of the campaign.
I designed a dynamic looping animation that opened and closed with a huge bottle shot. I received terrific feedback from my creative director for my turnaround time and the creativity of my work. The agency hosting the video was so pleased that they extended the coverage for two weeks! The brand team also requested an additional generic version of the video to be used on social media and for future projects.
Created in association with Taub Family Companies • February 2021
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